How much does a website cost in 2026?

A professional showcase site, bespoke-built by a serious agency, sits in 2026 between €3,500 for a simple project (6 to 8 pages, polished design, copy included) and €12,000 for a full editorial site with dedicated art direction and premium copywriting.

Below €3,000, you're generally buying a customized theme with no strategic thinking behind it. Above that, you're investing in a brand asset you'll keep for years.

A serious e-commerce site starts around €8,000 on Shopify, with an adjusted theme, product integration, payment and shipping setup, and training. Expect €18,000 to €25,000 for a fully custom theme and advanced optimizations.

Ambitious projects (rebranding a growing DNVB, ERP integrations, subscription flows) sit between €25,000 and €60,000.

A fully custom-built site (no standard CMS) rarely starts below €20,000. Beyond that, the price depends on functional complexity, integrations, and the required level of performance and accessibility.

Dedicated art direction, content writing, the number of unique pages, e-commerce or business features, the quality of responsive integration, and post-launch SEO support.

Custom graphics, animations and photography also weigh in: a photo shoot can add €2,000 to €6,000, but transforms how the site is perceived.

Three third-party measurements explain why these criteria weigh: 75% of users judge a company's credibility on the quality of its website (Stanford Web Credibility Project, source), 53% of mobile visitors leave a site that takes more than 3 seconds to load (Google Research, source) and 46% of Google searches have local intent (GoGulf, source). A slow site with no perceived credibility or local anchor is an investment that doesn't convert.

Beware of a vague quote with no detailed deliverables, opaque maintenance plans, no ownership of code and content, and commitments beyond 24 months with no exit clause.

A good quote precisely lists what's delivered, what isn't, who writes the content, who supplies the images, and what happens at the end of the project.

Finally, conversion must be in the contract: 70% of SMB sites have no clear call to action (WPBeginner, source). A quote that ignores the call to action delivers a site with no return on investment.