Before the redesign
Full crawl, 16-month Search Console export, mapping of performing pages, identification of pages to merge/remove/keep.
Concretely, I export the last 16 months of Search Console data, identify the 20 best-performing pages and map every existing URL. Pages generating traffic but with outdated content are flagged for merging. Those never indexed are candidates for removal.
During the redesign
Page-by-page 301 redirect plan, canonical tag checks, preservation of major URLs, SEO QA on a staging environment.
Every 301 redirect is tested individually before launch. I verify canonical tags point to the new URLs, internal linking is consistent, and Schema.org structured data is preserved or enriched. SEO QA happens on a staging environment, never directly in production.
After launch
Sitemap submission, daily rank monitoring for 8 weeks, fast 404 fixes, Core Web Vitals tracking.
Residual 404s are fixed within 48 hours. I monitor Core Web Vitals daily during the first 8 weeks and compare before/after scores. A complete migration report is delivered at day 60, with ranking evolution on your 20 priority keywords.
Questions & answers
01 How long before traffic recovers after a redesign?
02 What happens if some pages aren't redirected correctly?
Need a hand?
Describe your situation in a few lines. Within 48 business hours you get a written answer: what is a priority, what can wait, and the price if work is useful.
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